Good news, eco-enthusiasts! According to Lyst’s “Year in Fashion 2018”, consumers have put their money where their mouth is when it comes to sustainable clothing. In a data study that tracked over 100 million searches from 120 countries, Lyst revealed that 2018 has seen a 47% increase in ethical and eco-friendly clothing searches. Terms such as “vegan leather” and “organic cotton” appeared far more frequently than in years before, and many clothing brands who pushed sustainability in 2018 made the ‘most searched for’ roundups for the first time this year.
Lyst credits Meghan Markle for this sustainable trend. Ranked number three on Lyst’s “Top 10 Celebrity Fashion Influencers” list, the newest member of the British Royal family has been known to frequently wear eco-friendly options. Lyst reports that brands see a 200% increase in search volume the week after the media covers Markle sporting their pieces. This statistic rings true for sustainable labels Veja and Reformation, who took spots 1 and 2 respectively on Lyst’s “Insta Brands” list following Markle’s October tour of Australia with Prince Harry.
Lyst’s conclusions show a positive trend for the availability of sustainable options within the world of fashion. Now, it is our duty to make 2019 the most eco-friendly year yet.
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